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Journal of Social Knowledge Education (JSKE)

an Open Access Journal

Preventive Character Education Strategies against the Negative Impact of Social Media Influencers on the Betawi Alpha Generation

Evi Dalilah
Universitas Bhayangkara Jakarta Raya ROR
Indonesia
202210615060@mhs.ubharajaya.ac.id
Anastya Basyith Ad Dauwi
Bhayangkara University Jakarta Raya
Indonesia
Ella Yanova
Bhayangkara University Jakarta Raya
Indonesia
Mercynda Putri
Bhayangkara University Jakarta Raya
Indonesia
Yohamintin Yohamintin
Bhayangkara University Jakarta Raya
Indonesia
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  • Purpose of the study: This study focuses on the influence of social media influencers on Generation Alpha within the Betawi community, aiming to examine how digital media exposure shapes children’s moral values, communication ethics, and cultural identity in traditional societies facing rapid digital globalization.

    Methodology: This study employed a qualitative research methodology using a phenomenological approach to explore participants’ lived experiences and perspectives. Data were collected through in-depth interviews and participant observations conducted in several Betawi communities and schools. This approach enabled a comprehensive understanding of how influencer-driven digital content affects communication practices, behavioral norms, and the internalization of moral values within the Betawi socio-cultural context

    Main Findings: The findings indicate that exposure to influencer-generated content has contributed to shifts in moral reasoning, communication ethics, and cultural awareness among Generation Alpha. Children tend to adopt informal communication styles, reduced respect-based interaction patterns, and value orientations that differ from traditional Betawi norms. These changes are shaped by digital social environments, family mediation, and peer interactions, reflecting broader transformations in social behavior in the digital era. From a social studies perspective, these findings imply the need to integrate character education that emphasizes ethical communication, cultural literacy, and critical media awareness into learning practices. Social studies education can serve as a strategic space to strengthen students’ moral judgment and cultural identity amid ongoing digital influences

    Novelty/Originality of this study: This study offers originality by foregrounding the role of influencers and digital content creators in shaping character values, communication ethics, and cultural identity among Generation Alpha within a specific indigenous cultural context. By situating the analysis within Betawi society, the study contributes new insights into culturally grounded character education strategies in the field of social science education.

  • How to cite

    [1]
    E. Dalilah, A. B. . Ad Dauwi, E. . Yanova, M. . Putri, and Y. Yohamintin, “Preventive Character Education Strategies against the Negative Impact of Social Media Influencers on the Betawi Alpha Generation”, Jo. Soc. Know. Ed, vol. 7, no. 1, pp. 38–46, Jan. 2026, doi: 10.37251/jske.v7i1.2416.

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