The The Influence of Perception of Convenience, Benefits, and Risks on the Decision to Use DANA E-Wallet Among Generation Z in East Jakarta City
Abstract
Purpose of the study: The main objective of this study is to examine the influence of perceived ease of use, perceived benefits, and perceived risks on the decision to use the DANA E-Wallet among Generation Z in East Jakarta.
Methodology: The methodology used is a quantitative approach. This study was conducted only in East Jakarta with 102 Generation Z respondents residing in East Jakarta. The data analysis techniques employed in this study include instrument testing, prerequisite analysis testing, hypothesis testing using partial tests (t-test), and multiple linear regression analysis.
Main Findings: The results of the testing conducted in this study show that perceived ease of use, perceived benefits, and perceived risks have a positive and significant impact on the decision to use the DANA e-wallet among Generation Z in East Jakarta.
Novelty/Originality of this study: The COVID-19 pandemic has accelerated the adoption of technology, including the use of e-wallets. Studies conducted after the pandemic may show changes in consumer behavior, particularly in the digital financial transaction habits of Generation Z. Research focusing on the behavior of Generation Z in major cities in Indonesia, such as East Jakarta, could provide novelty, considering the unique cultural and economic context of the region.
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