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Journal of Health Innovation and Environmental Education

an Open Access Journal


Between Tradition and Modernity: Understanding Public Perceptions of Complementary and Alternative Medicine

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  • Purpose of the study: The aim of this study is to determine public perceptions of complementary and alternative medicine.

    Methodology: This research is quantitative with a descriptive design. The sample consisted of 88 residents of Pondok Benda Village, RW 013, Pamulang 2, using a random sampling technique. Data collection used a questionnaire developed by the researcher.

    Main Findings: The results of the study showed that 53.4% of respondents had a positive perception of complementary and alternative medicine, 62.6% had a positive perception of cupping, 60.2% of respondents had a positive perception of acupuncture and acupressure, the same number of respondents had a positive perception of reflexology, 80.7% of respondents had a positive perception of herbal medicine, 60.2% of respondents had a positive perception of bone fracture experts, 61.4% of respondents had a positive perception of shaman sembur, and 61.4% of respondents had a positive perception of the advantages and disadvantages of complementary and alternative medicine.

    Novelty/Originality of this study: The novelty of this research lies in revealing public perceptions of complementary and alternative medicine, a practice rarely studied in depth. This study provides new insights into the social, cultural, and belief factors that influence people's choices in using non-conventional medicine as an alternative or complement to modern medical treatment.

  • How to cite

    Between Tradition and Modernity: Understanding Public Perceptions of Complementary and Alternative Medicine. (2025). Journal of Health Innovation and Environmental Education, 2(1), 76-84. https://doi.org/10.37251/jhiee.v2i1.2002
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