Journal Evaluation in Education (JEE)
Journal Evaluation in Education (JEE)

an Open Access Journal

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Journal Evaluation in Education (JEE)

an Open Access Journal

From Regret to Growth: Post-Purchase Dissonance Meaning Reconstruction, and Eudaimonic Well-Being in Digital Education Service Consumption

Mohamad Reza Nurpratama ORCID
Indonesia University of Education ROR
Indonesia
dianbudiman414@gmail.com
Vanessa Gaffar ORCID
Indonesia University of Education ROR
Indonesia
Bambang Widjajanta ORCID
Indonesia University of Education ROR
Indonesia
Lisnawati Lisnawati ORCID
Indonesia University of Education ROR
Indonesia
Rini Larasati Irawan ORCID
Indonesia University of Education ROR
Indonesia
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  • Purpose of the study: This study investigates the transformative role of Meaning Reconstruction (MR) in mediating the relationship between Post-Purchase Dissonance (PPD) and Eudaimonic Well-Being (EWB) in the context of digital education service consumption in Indonesia.

    Methodology: This study employs a quantitative explanatory design using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through web scraping from 500 publicly accessible posts on Twitter (X), Reddit, and TikTok discussing post-purchase experiences with digital education services in Indonesia (2020–2024). Computational text analysis using a fine-tuned IndoBERT model was applied to derive construct scores for PPD (X1–X3), MR (M1–M4), and EWB (Y1–Y4). Indicators were quantified using algorithmically normalized NLP-based semantic intensity scores ranging from 1 to 7, representing computational estimations of construct magnitude rather than self-reported NLP-based normalized semantic score (1–7) responses.

    Main Findings: Results confirm that PPD significantly influences MR (β=0.446, p<0.001) and MR strongly predicts EWB (β=0.481, p<0.001). The direct path PPD→EWB is significant (β=0.176, p<0.001), while the indirect effect via MR is also significant (β=0.214, t=8.248, p<0.001), with a Variance Accounted For (VAF) of 54.8%, indicating partial mediation. R²(MR)=0.199 and R²(EWB)=0.338. All measurement model criteria are satisfied: outer loadings >0.70, AVE >0.50, CR >0.70, and HTMT <0.85.

    Novelty/Originality of this study: Reconstruction as a critical transformative mechanism, reframing post-purchase dissonance from a purely negative outcome into a catalyst for consumer psychological growth. The use of computational text analysis (NLP + web scraping) as an alternative to conventional surveys further contributes methodological novelty.

  • How to cite

    [1]
    “From Regret to Growth: Post-Purchase Dissonance Meaning Reconstruction, and Eudaimonic Well-Being in Digital Education Service Consumption”, Jor. Eva. Edu, vol. 7, no. 2, pp. 338–347, Mar. 2026, doi: 10.37251/jee.v7i2.2419.

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