Journal of Social Knowledge Education (JSKE)

Bridging Academic Stress and Burnout: Procrastination as a Mediator and Implications for Education Policy

Brandon N. Obenza — 2025-05-02

Purpose of the study: This study aimed to examine the mediating role of academic procrastination in the relationship between academic stress and burnout among college students in Regions XI and XII, Philippines.

Methodology: The study employed a quantitative, non-experimental correlational design. Data were collected through an online survey consisting of 64 items rated on a 5-point Likert scale. A sample of 250 college students was selected using stratified random sampling, and data were analyzed using SmartPLS 4.0 and bootstrapping with 5,000 resamples.

Main Findings: The results showed that academic stress significantly predicts burnout (β = 0.394, p < 0.001), while procrastination mediates this relationship by amplifying stress and increasing emotional exhaustion (β = 0.411, p < 0.001). These findings highlight stress as a critical factor in driving burnout and demonstrate the importance of addressing procrastination to improve student well-being.

Novelty/Originality of this study: This study advances knowledge by exploring the mediating role of procrastination in the stress-burnout relationship, which has been underexplored in the literature. It highlights practical implications for community-based education policies and strategies to enhance student resilience and mitigate burnout in academic settings.

Effectiveness of Tutorial Videos in Enhancing Pronunciation: A Study on Cambodian EFL Learners and Social Implications

Hak Chamroeun — 2025-05-02

Purpose of the study: The research aimed to examine how well tutorial videos could aid in developing the pronunciation skills of Cambodian EFL learners and to explore their perceptions of this learning method.

Methodology: Data collection employed both quantitative (pre-test and post-test) and qualitative (semi-structure interview) were used to figure out the significant difference between both groups and learners perceptions toward the use of tutorial video in enhancing pronunciation.

Main Finding: The findings indicate that using technology-based teaching approach—tutorial videos effectively enhance pronunciation for Cambodian EFL learners between different socio-economic backgrounds, with private students achieving greater improvement due to the early exposure and technology accessibility. Moreover, despite minor challenges, learners find learning pronunciation through tutorial videos enjoyable, motivating, and beneficial in reducing speaking anxiety through repeated practices. The study also demonstrates its social implications of technology in language learning, as it can close the socio-economic gaps by providing equal learning opportunities, making them more competitive in the job market and for future academic success. It emphasizes the important for instructor of integrating technology in pronunciation, as it is equally important as other language skills.

Novelty/Originality of this study: This study is original as no prior research at the researcher’s organization, National University of Battambang (NUBB). It mainly focusses on the effectiveness of tutorial videos on learners’ pronunciation from two different context—public and private schools which allows to explore the benefits of tutorial videos on English pronunciation development as well as fulfill the research gap at the institution.

Unpacking the Influence of Job Satisfaction on Lecturers’ Performance: Evidence Among Private Higher Educational Sector

Sopheng Tep — 2025-05-02

Purpose of the study: This research defines lecturers’ perception of job satisfaction and explores the influence of job satisfaction on lecturers’ performance in the private higher educational sector in Phnom Penh, Cambodia.

Methodology: The researcher applied descriptive statistics (M, S.D.) to assess lecturers’ perceptions of their job satisfaction levels. At the same time, multiple linear regression was employed to explore the influence of job satisfaction on lecturers’ performance. Furthermore, the researcher used the questionnaire of 36 items to survey lecturers physically in four private higher educational sector. A total of 304 lecturers teaching during the 2024–2025 academic year participated in this survey.

Main Findings: The study revealed a moderate positive relationship between job satisfaction and lecturers’ performance (R = 0.67, Adjusted R² = 0.445, p = 0.000, N = 304). These findings align with previous research, indicating that job satisfaction plays a vital role in enhancing lecturers’ performance. Furthermore, the results displayed that extrinsic job satisfaction factors, such as negotiable salaries and proper working conditions, were found to have a more significant impact on performance compared to intrinsic job satisfaction.

Novelty/Originality of this study: This study makes a significant contribution by expanding on previous research that highlights the critical role of job satisfaction in enhancing lecturers’ performance. It uniquely identifies the impact of extrinsic job satisfaction factors—such as salary, working conditions, and interpersonal relationships—as key drivers of higher lecturers’ performance. The research also suggests that future studies explore additional influences, such as leadership styles and external factors, in promoting lecturers’ performance.

The Effect of Content Marketing, Live Shopping, and Flash Sale on Skintific Purchase Decisions on Tiktok Social Media Users

Ardian Dio Fauzi — 2025-05-13

Purpose of the study: This study aims to examine the influence of (1) Content Marketing, (2) Live shopping, and flash sales on purchasing decisions for Skintific products on TikTok.

Methodology: This research utilizes a quantitative approach with primary data collected through Likert-scale questionnaires from 100 respondents in Surakarta. Data analysis was conducted using SPSS 26 software with statistical tests, including partial and simultaneous tests, to assess the impact of marketing strategies.

Main Findings: Content marketing influences purchasing decisions by 13.6%, live shopping by 20.3%, and flash sales by 22%. The R-square value indicates that these three strategies collectively contribute 55.9% to purchasing decisions, while 44.1% is influenced by other factors not examined in this study.

Novelty/Originality of this study: This study provides empirical insights into the effectiveness of TikTok's digital marketing strategies, particularly live shopping and flash sales, in shaping consumer purchasing behavior. It advances existing knowledge by highlighting the significant impact of visual engagement and urgency-driven marketing on millennials and Gen Z consumers within the skincare industry.

The Relationship Between Students’ Attitudes Towards Cooperative Learning Strategies and Their Academic Achievement

Hanrith Nou — 2025-05-13

Purpose of the Study: The purpose of this study was to investigate students’ attitudes toward cooperative learning, their levels of academic achievement, the relationship between these two dimensions, and the reasons behind their demonstrated attitudes.

Methodology: This explanatory sequential mixed methods design was employed, and the convenient sampling technique was adopted to choose 422 students and 7 teachers studying and working at two Generation Schools (NGSs). A survey questionnaire and interview protocol were utilized to collect the data. The statistics, such as percentage, mean, standard deviation, and the independent samples t-test, were used to analyze the data.

Main Findings: The findings indicated that students’ attitudes towards cooperative learning were highly positive. The reason behind students’ attitudes towards cooperative learning focuses on its value and benefits. That is to say, students valued cooperative learning for its benefits, including the development of social skills and cognitive domain, stress reduction, enjoyment, and learning performance. However, they had some concerns, including time-consuming, conflicting interests, and potential grade drawbacks in terms of their final course grade.

Novelty/Originality of this study: The study revealed that cooperative learning improves social skills, cognitive growth, and stress reduction, but students are also concerned about efficiency and fairness in grading. Accordingly, this study shed light on the practical and emotional problems of cooperative learning that were generally missed in the literature. The findings would also provide a more complete knowledge of cooperative learning's adoption in education by bridging theoretical advantages and real-world student concerns.

Rebranding of Tourist Destinations: A Case Study of Mount Kemukus

Pandan Wibowo — 2025-05-13

Purpose of the study: This research aims to analyze the impact of (1) rebranding, (2) facilities, and (3) promotion on tourist visits to Mount Kemukus.

Methodology: The data sources in this research are primary and secondary data. Data collection techniques in this research are Interviews, Observations, and Documentation. Data analysis is conducted using Data Reduction, Data Display, and Conclusion Drawing.

Main Findings: This research indicates that: 1.The initial negative stigma originated from a miscommunication between the key keeper of Pangeran Samudra's Tomb and tourists from outside Java. 2.The management of The New Kemukus requires expansion and addition of parking spaces for tourist comfort. In terms of communication, there are already directional signs and information services to prevent tourists from feeling confused. The available services are sufficient for tourist comfort, and the environment is supportive of family tourism.

Novelty/Originality of this study: This research also concludes that rebranding efforts can be effective in changing the image of a tourist destination, but ongoing efforts are needed to maintain momentum and attract a steady flow of tourists.

Analysis of Marketing Strategies in Overcoming Visitor Decline Gramedia Solo Due to Online Books

Sativa Isach — 2025-05-13

Purpose of the study: This study aims to analyze effective marketing strategies in increasing sales at Gramedia Bookstore in Solo City amid the increasing popularity of e-commerce platforms and ease of access to online book purchases which have changed consumer behavior and resulted in a decrease in visits to physical bookstores.

Methodology: This study uses a quantitative method by collecting data through a questionnaire distributed to 100 respondents who are or have visited the Gramedia Slamet Riyadi Solo Bookstore. Data analysis was performed using multiple linear regression with the help of SPSS software version 30.

Main Findings: Brand Experience, store atmosphere, and service quality have a significant effect on revisit intention to Gramedia Bookstore in Solo City. Brand Experience has a t-value of 2.141 (sig. 0.035), store atmosphere of 3.879 (sig. <0.001), and service quality of 2.308 (sig. 0.023). Simultaneously, this variable had a significant effect with an F value of 19.569 (sig. <0.001) and an Adjusted R² of 0.360.

Novelty/Originality of this study: This study provides insight into the importance of strategies based on brand experience, store atmosphere, and service quality in increasing customer revisit intent to physical bookstores in the digital era. These findings can serve as a reference for the book retail industry in facing the challenges of competition with e-commerce platforms.

Enhancing Disaster and Emergency Preparedness in Schools: An Examination of Management Knowledge and Practices Among Elementary Educators

Allyza Ross Manuel — 2025-05-14

Purpose of the study: This study aims to assess disaster management knowledge and practices among elementary school teachers in Selected Schools in Cotabato, Philippines, with a focus on preparedness, safety prioritization, and response strategies.

Methodology: A quantitative research design was applied using a researcher-made survey questionnaire, validated with Cronbach's alpha values (0.85 and 0.91) to ensure reliability. Simple random sampling, supported by Slovin’s formula, was used to select 70 respondents from five elementary schools, with survey data gathered via school-provided teacher lists.

Main Findings: The study found that teachers possess good disaster management knowledge and are prepared with essential supplies but need a stronger focus on personal safety. Awareness is high regarding drought impacts and water conservation, but improvements are needed in early warning systems and device installations.

Novelty/Originality of this study: This study provides targeted insights into specific preparedness gaps in school disaster management, especially in early warning and response capabilities. Its findings contribute to disaster readiness by suggesting practical actions that enhance teachers’ skills, align with local needs, and foster community involvement in preparedness efforts.